Roca Wear

The Rocawear brand was co-created by arguably one of the best rappers of all time – Shaun “Jay Z” Carter. With the success of Roc-a-Fella records, it made sense for him to translate his urban influence on music into clothing. Starting with men’s clothing in 1995, Rocawear soon expanded through licensing pacts adding men’s and women’s shoes. Rocawear men’s shoes feature an athletic collection of sneakers. Rocawear women’s shoes span from sneakers to pumps, sandals to sling backs and much more all with a fashionable feminine twist. With the teaming of established shoe makers and the Rocawear brand, the Rocawear shoes combine a strong fashion statement with comfort. Jay Z himself is very involved in the creative process and each shoe must meet with his approval before being made.

Jay Z has always been known for his love of unique watches. Now Jay Z is combining his love for watches with his ever growing fashion empire, Rocawear. Launched is April 2006, The Rocawear Watch collection combines sporty looks with fashion silhouettes, mixing luxe materials with metal, leather and color, to create exquisite Rocawear watches.

Rocawear defines the lifestyle for today’s young hip consumer and provided the efficient acumen to retail partners that is necessary to be successful. Whether you are looking for the perfect shoe to complete an outfit or an eye-catching watch to take it up a notch, your search will end here with the latest in Rocawear shoes and Rocawear watches.